MODULE 4: BBP RETAIL PRODUCTS
Brow Wax
A colourless wax that helps to shape and tame the brows. Paraben-free and not tested on animals.
Application
- Apply a small amount of Brow Wax with your fingertip.
- Rub lightly to work the wax into the brows and under the hairs.
- Use a Spoolie to comb through and shape the brows.
Benefits
- Colourless so suits everyone
- Holds brows in place
- Non-sticky formula
- Seals in other brow products for all-day wear
- Nourishes and conditions brows
- The waterproof formula resists perspiration and wet environments (water sports, rain)
Brow Powder
An easy-to-apply powder that softly fills in any sparse areas of the brow and enhances the brow colour and shape.
Application
- Apply with the Ruposhi Brow Brush for the best results
- Use the brush end to apply Brow Powder:
- Dab the brush end onto the Brow Powder
- Tap off any excess powder
- stroke the brush over the brows, filling in any sparse areas, defining the shape of the brow, or correcting where necessary
- Use the brush end or spoolie to blend:
- Stroke the brush or spoolie over your already-applied Brow Powder to soften the lines and blend through to give a softer and more natural appearance
Benefits
- Fills in sparse or fine brows, blends grey hairs in the brow
- Enhances the brow colour and shape
- Enriched with Vitamin E to condition the brow hairs
- No harsh lines give a softer blended effect
- Smudge-proof for all-day wear
- Comes in 4 colours, so there’s one to suit everyone
Brow Perfector
A dual-ended brow crayon and powder-filled sponge for shaping and defining the brows. Also has a brow brush to add the final grooming touches for perfect brows.
Application
- Crayon end:
Use the crayon end to define the desired shape of the brows
Fill in any sparse areas within the brow
Brush the spoolie end over the brows to blend the crayon, soften sharp lines and groom the brow hairs.
- Powder Sponge end:
Pump the sponge into the powder-filled end cap to pick up the powder
Apply the powder to the brows, filling in sparse patches and creating a soft and natural look
Use the spoolie brush to blend the powder through the brows, soften the effect and groom the brow hairs
Benefits
- All-in-one tool for perfect brows
- Versatile double-ended application for a variety of effects
- Crayon end creates high-definition brows
- Powder-sponge creates a softer blended brow effect
- Spoolie for those final touches
- Ideal to take with you anywhere
Highlighter Pencil
An illuminating highlighter pencil that accentuates the arch of the brows and adds definition and radiance to your face.
Application
Lightly stroke the pencil over the areas you wish to highlight brow bone top of the cheekbones
centre of the face (forehead, bridge of nose, chin)
cupids bow of lips (centre of the upper lip)
Blend with fingertips to achieve a naturally radiant glow
Benefits
- The pencil applicator is easy to apply and precise – only goes where you want it
- The creamy texture is easy to blend – be as subtle or intense as you like!
- One colour suits all skin tones Can be used on the face and body – apply anywhere for a radiant glow
- Use alone for a natural look, or with other makeup (foundation, blush, contouring powder/cream) for full makeup glamour
Brow Brush
The perfect brow grooming tool, the Brow Brush is dual ended for multiple uses.
The finely shaped chisel brush end helps you to apply your Brow powders with defined precision and/or blend them down for a soft, natural look.
The spoolie end works perfectly with Brow Wax to shape the brows and smooth those tricky strays.
Application
Use the brush end to apply Brow Powder:
Dab the brush end onto your powder Tap off any excess powder Stroke the brush over the brows, filling in any sparse areas, defining the shape of the brow, or correcting where necessary
Use the brush end to blend:
Stroke the brush over your already-applied brow powder or other product to soften the lines and blend through to give a softer and more natural appearance
Use the spoolie end to shape and smooth:
Comb the spoolie end over the brows to fix the brow hairs into place and/or remove excess product
Works perfectly with Brow Wax to tame any unruly hairs that won’t stay in line. Apply Brow Wax with your finger then use the spoolie to comb and shape the brow hairs.
Benefits
Double-ended so it’s multi-purpose
The perfect companion to the Brow Powder and Brow Wax products
Synthetic fibres are easy to clean and cruelty-free
Brightening Eye Cream
A lightweight cream that hydrates and smooths the delicate eye area, while tiny luminous spheres illuminate and brighten the skin.
Application
Perfect for everyday use, you can wear it alone or as a hydrating and smoothing base under make-up. Apply a small amount to your ring finger, then pat and smooth the cream around the eye – under the eye, at the sides of the eye, and up to the brow bone, avoiding the upper eyelid. Pat gently until fully absorbed.
Can also be applied over makeup throughout the day to beat the afternoon fatigue!
Benefits
- Tiny luminous spheres brighten the skin
- Disguises dark circles
- Softens and blurs fine lines around the eyes
4.3 SKEYNDOR Products
SKEYNDOR, are the leaders in results-driven, cosmeceutical skincare formulations. SKEYNDOR products are made and developed in Spain. SKEYNDOR ensure only the highest-grade quality and ethically sourced ingredients go into their products, which are not tested on animals.
At the Beauty & Brow Parlour stores, we endorse and sell a range of SKEYDOR products for our customers. Some of them are listed in the table below.
MYMASK
At-home treatment face masks that purify, illuminate, and moisturise the skin. Ideal for becoming a part of your skincare routine without loss of precious time. Feel nature on your skin with the 5-minutes MyMask Earth Masks Collection.
Hydrant Cream with Amino Acids
Containing water binding and healing amino acids, this hydrating cream for daily use naturally moisturizes and boosts skin hydration levels. The perfect base before makeup application, plus contains UV filters for daily sun protection.
After cleansing, gently massage into the skin.
Moisturising Emulsion
Oil-free moisturising emulsion designed to balance skin moisture levels particularly oily/combination skin types. Its matte finish is the perfect base before makeup application. Lightweight texture containing UV filters protects without blocking pores.
After cleansing, gently massage into the skin.
Power C Eye Contour
Say goodbye to puffy eyes and dark circles thanks to Power C Eye Contour.
Master antioxidant Vitamin C works to stabilise collagen and decongest and reduce puffiness. It is skilfully combined with anti-inflammatory Pomegranate extract and an advanced delivery system to get results, fast. This eye gel will leave your eye area brighter, firmer, and revitalised.
After your cleansing routine, apply a few drops of the product, using gentle circular movements.
4.4 Key points to increase Retail Sales in Stores
- Provide exceptional customer service – service quality and good body language (SEC: Smile, Eye Contact, and Compliment)
- Have strong in-store visuals – good presentation of our retail products, e.g., Ruposhi, Skeyndor, etc
- Regularly update retail stocks on easily accessible locations for displays
- Reduce wait times – discuss retail products in the middle of your services, e.g., tinting and waxing.
- Set up an excellent loyalty program – via the Shop Master computer system.
- Communicate, communicate, communicate.
- Be customer-centric – focus on the customer’s needs.
- Promote upgrades and add-ons.
- Build long-term relationships.
- Do not force customers to buy, but rather advise professionally.
- Be presentable and confident about all retail products.
Note: It is a proven retail technique that to display a lot of stock usually results in higher levels of product sales, so having only a small quantity of products on display makes it look like you are not serious about marketing or selling the products.